Touch is good for you.

http://www.cnn.com/2011/HEALTH/01/05/touching.makes.you.healthier.health/
http://www.oprah.com/health/Health-Benefits-of-Touching
http://www.goodhousekeeping.com/health/wellness/health-benefits-of-touch
http://www.apa.org/monitor/julaug02/massage.aspx

Hugs and cuddling are part of all cultures on the planet . . . for good reason.  And, also why there are couple rituals around hugs and cuddling.  Likewise, massage is an extremely common couple ritual. 

Turns?  

• __x__ amount of minutes for each person.  Or, the massage is given, but not reciprocated, at least in that moment.
• In the morning, she would give him a foot massage, and at night, he would give her one.

Degrees of massage:

• Shoulder rub through clothing
• Back rub through clothing, perhaps in a chair, or lying down
• Bare skin back massage
• Full body massage

Timing:

• Before going to bed, after bathing is the most common
• Just after waking up is another, especially if one partner gets up a little before the other one
• After work
• Scheduled:  some couples put it in their calendars for a particular day/time each week
• Like the Nurture Jar ritual, massage is sometimes requested as there is a felt desire for one

Technique:

• http://www.psychetruth.net/
  • https://www.youtube.com/watch?v=1RGQxUIeO4g
  • https://www.youtube.com/watch?v=oZBZTaZxrXQ
  • https://www.youtube.com/watch?v=r1q7CvSpI3w
• http://www.wikihow.com/Give-a-Back-Massage   
• Brushing of the other person’s hair is also reported as a massage-like couple rituals that is frequently enjoyed

Principal Purposes Served

• Create stable touchstones
• Emotional money in the bank
• Foster nurturing, affectionate, loving contact